Vision To make Al Hamra a leading regional destination for world-class commercial, retail, culinary, and entertainment offerings that anticipate the needs of our Clients .

Mission By leveraging Al Hamra’s iconic status, our mission is to make Al Hamra the preferred “Brand of Choice” within the shopping, culinary, entertainment and office space destinations for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience through consistently fulfilling our brand promise: “Experiences at their finest at Al Hamra”.